| Why diversify? When I meet with Rebuilders, especially those interested in developing a relationship with AutoSavvy, I often find they specialize in a single Make & Model. Honda Civics, for example. I get it, there are efficiencies gained in knowing a given car inside and out. While those efficiencies are important for Rebuilding, they can cause problems for Retailing. Think about the following… 1. If you are retailing and only have one Make & Model, then that is the only audience you will attract. Consider diversifying so you can attract a larger audience who may eventually explore all your inventory. 2. A given market only has so much of an appetite for a single Make & Model. If you have too many of those, you are pretty much guaranteeing that you will be sitting on those until the demand in that market can catch up with your oversupply. By the way, while those are sitting, what are you going to rebuild unless you mix it up? Let’s Talk. If you’re interested in learning about which Makes, Models, or Body Types you should consider building, let’s talk. If you’ve over-supplied yourself into a hole and need to get off some inventory, let’s talk. |
| Happy Rebuilding! |